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WordPress
Ready to Build Your Author Website Using WordPress?
by, Jill Swenson
January 9, 2018

Have you completed the steps I’ve outlined in the last four blog posts? 1) Picked your official author name and purchased the domain? 2) Decided on your internet service provider and webhosting, and ready to install WordPress? 3) Put together a list of your design preferences? 4) Prepared the text and images for the pages on your new site? If so, then it’s time to… [Read More]

Filed Under: Appearance, blogging, Pages, Plug-Ins, themes, Twenty Seventeen, WordPress
No Comments
Designing Your Author Site
by, Jill Swenson
December 26, 2017

The past two weeks I’ve described how to determine your author name, purchasing your domain name, finding an internet service provider, determining who will host your site, and what web-site building software you will use. You may recall I strongly recommended WordPress to build your site. One of the reasons I like WordPress for author sites is because it IS possible to Do-It-Yourself with their… [Read More]

Filed Under: design features, DIY, templates, WordPress
No Comments
Top 10 Tools for Authors in the Digital Age
by, Jill Swenson
October 10, 2017

What should be in your digital toolkit for the business of being an author? Google Suite for your email. Do you wonder why your emails don’t get a reply? It may be they were never delivered. If your account is with AOL, Hotmail, or Yahoo, there is a strong likelihood if you send someone you don’t already have a connection with they will never receive… [Read More]

Filed Under: Bitly, Facebook, GoodReads, Google Suite, Instagram, LessAnnoyingCRM, LinkedIn, MailChimp, Twitter, WordPress
No Comments
My Top 10 Digital Tools for the Business of Being an Author
by, Jill Swenson
January 27, 2015

Today I’m going to share my top 10 digital tools for the business of being an author. Most of these are free and all of them are easy to use. I recommend them to you because I use them and find them valuable and think you will too.   (1) WordPress for website and blogging – Hands down there is no better platform for authors… [Read More]

Filed Under: Bitly, Citation Machine, Google Alerts, Google Analytics, LastPass, LessAnnoyingCRM, MailChimp, Marketing Grader, Purdue Online Writing Lab, WordPress
3 Comments
Why Most Social Media Widgets Will Break Your Heart
by, Claire Webber
July 16, 2013
social media heartbreak twitter

There was no warning for the average writer when their WordPress Twitter widgets went silent on June 11th, 2013. Suddenly, all their posts and retweets disappeared from their website. Their engagement went haywire as tweets no longer seamlessly streamed into sidebars, and footers, and landing pages. The developers knew what was coming – Twitter was updating their API (Application Programming Interface) from v1 to v1.1…. [Read More]

Filed Under: Facebook, plugins, Twitter, widgets, WordPress
No Comments
Adding a Profile Image to your WordPress Comments
by, Claire Webber
April 23, 2013
add a profile picture to your wordpress account

Although not all WordPress templates support profile images in the comments, when a profile image is allowed, wouldn’t you rather have another chance to show off your online identity’s ‘look’? Putting a face to your brand helps an author reach readers. To see if you have an associated image, log in to your WP dashboard and look at the upper right hand corner in the… [Read More]

Filed Under: gravatar, profile image, WordPress, WordPress.com
No Comments
Analytics for Authors: Visualizing with Google Analytics’ Visitor Flow
by, Claire Webber
December 22, 2012

Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — To navigate to Visitor Flow, click on its name on the left hand menu when you’re logged into Google Analytics. What you’ll see is a visual map of how visitors used your site. The large veritcal columns are nodes: Nodes represent a single metric – the first column defines where the… [Read More]

Filed Under: blogging, Google, Google Analytics, internet, marketing strategy, social media metrics, WordPress
No Comments
Analytics for Authors: Your Most Popular Pages
by, Claire Webber
December 18, 2012

 Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — You’ve gotten a feel for your audience and how they visit your site using Google Analytics, but you still might not have a clear idea what page is getting the most traffic. To get a good look at your content’s metrics, click on Content then All Pages in the left… [Read More]

Filed Under: analytics for authors, blogging, Google Analytic tutorial, Google Analytics, internet, marketing strategy, WordPress
No Comments
Connecting your Facebook Business Page with your Personal Profile Timeline
by, Claire Webber
July 14, 2012

If you’re an author on Facebook, you’ve certainly noticed that your personal timeline and your page exist as two seperate entities – at least on Facebook, your ‘Author-Self’ and ‘Everything-Else-Self’ are as divided as the North and South Poles. It’s not even possible to write on your own personal timeline; you can only communicate with other business pages directly. What’s a well-connected and sociable author to… [Read More]

Filed Under: agents, audience, author platform, Authors, blogging, Blogs, Facebook, internet, marketing strategy, Social Media, social media metrics, Social Media networks, widgets, WordPress
1 Comment
It’s Time to Data Mine – Installing Google Analytics
by, Claire Webber
May 12, 2012

Much of the labor of creating a snappy and engaging blog is visible to the outside world – your carefully crafted content, your punctual updates, your original style and creative voice… But under all of that outward cultivation lies a rushing river of information, a spring of data that you need to tap.  Who is visiting your site? How long are they staying? How did they get… [Read More]

Filed Under: analytics, Blogs, data generation, data mining, Google Analytics, google analytics tutorial, jumpinsites, search engine optimization, SEO, social media metrics, tutorial, widgets, WordPress
3 Comments

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