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SEO
Getting Found Online as an Author
by, Jill Swenson
May 19, 2015

Getting Found Online as an Author You can’t afford to ignore the importance of search engine optimization (SEO) if you are a professional writer. The title of your book can affect whether readers find it using search engines. Putting Your Passion into Print was the name for the first edition of the excellent guidebook written by Arielle Eckstut and David Henry Sterry. It is now… [Read More]

Filed Under: author name, book title, Getting found online, in-bound links, Keywords, SEO
5 Comments
10 Tips for Blogging: Strategies for Success
by, Jill Swenson
September 30, 2014

Six weeks of sabbatical from blogging this summer passed quickly. Too quickly. Sweetly slipped through my fingers.  Like melting ice cubes. Rippling waves against ancient cliffs on Lake Superior’s shores. Finding the time and space and inspiration to write and do research without worrying about what anybody else thinks. Need I say more? The website redesign gave me the perfect excuse to pause and reflect… [Read More]

Filed Under: blogging, call-to-action, External links, Internal links, second-person POV, SEO, tips
6 Comments
Why Should Authors Care About Search Engine Optimization?
by, Claire Webber
June 28, 2013
seo search engine optimization for authors

Although the majority of the traffic to your site will come through social media engagement, an author can’t ignore getting found through Google and other search engines. Search Engine Optimization, or SEO, refers to practices used to get a higher rank in search engines – in plain English, it’s the difference between being on the 1st or 7th page of Google results. But, you might… [Read More]

Filed Under: Google, google rank, search engine optimization, SEO, technology
1 Comment
Analytics for Authors: Understanding Google Analytics’ Traffic Sources
by, Claire Webber
December 11, 2012

 Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Another key section of Google Analytics is Traffic Sources. Access this section’s overview through the left-hand navigation bar.* Your traffic is broken down into three types: Direct Traffic Direct traffic are the visits you get through someone typing in your URL into an address bar, by accessing a bookmark they’ve… [Read More]

Filed Under: analytics, analytics for authors, blogging, Google, Google Analytics, internet, search engine optimization, SEO, technology
No Comments
Analytics for Authors: Putting Your Keyword Data to Work
by, Claire Webber
December 8, 2012

 Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Mark Twain wrote to a friend, “The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning-bug and the lightning.” – and the same can be said for Google keywords. It’s the difference between ‘swimming pool’ and ‘swimming pool installation… [Read More]

Filed Under: analytics, analytics for authors, blogging, Google, Google Analytics, internet, search engine optimization, SEO, Social Media, social media metrics, tutorial
No Comments
It’s Time to Data Mine – Installing Google Analytics
by, Claire Webber
May 12, 2012

Much of the labor of creating a snappy and engaging blog is visible to the outside world – your carefully crafted content, your punctual updates, your original style and creative voice… But under all of that outward cultivation lies a rushing river of information, a spring of data that you need to tap.  Who is visiting your site? How long are they staying? How did they get… [Read More]

Filed Under: analytics, Blogs, data generation, data mining, Google Analytics, google analytics tutorial, jumpinsites, search engine optimization, SEO, social media metrics, tutorial, widgets, WordPress
3 Comments
Social Media for Authors: Baby Step 3
by, Jill Swenson
December 10, 2011

Baby Step 3: Build your author online presence by making executive decisions in answer to the following three questions. Who will provide you with internet service? Who will provide webhosting service for your website/blog? What content management system is right for you as an author? Internet service providers are those who bring the internet into your home or office. This may be your phone company,… [Read More]

Filed Under: author platform, BlueHost.com, CMS, cpanel, domain name, email, HTML, Internet Service Provider, online presence, SEO, Webhosting, WordPress.com, WordPress.org
1 Comment
Website and Blog Upgrades: A “How-To Guide” Introduction
by, Danielle Sherwood
August 14, 2011

Lately I’ve been doing a lot of work on websites. I spend my days playing with and installing widgets, writing meta tags and descriptions, cleaning up content, adding links, and overall trying to improve search engine optimization, also known as SEO. It takes time and focus… and sometimes a quick search for clarification and explanation. For the most part I avoid touching HTML code. It’s… [Read More]

Filed Under: Google Analytics, Grader.com, HTML code, mobile web browsing, problem solving, Professional Services, search engine optimization, SEO, smart phones, web development, web optimization, website upgrades, widgets, WordPress, WPtouch plugin
1 Comment
Listen to Blog Talk Radio Books
by, Danielle Sherwood
June 23, 2011

If you are an author who wants to get published, you need a website, blog, Facebook, LinkedIn, Twitter, YouTube, and other social media platforms. Publishers expect the author to play the primary role in social media marketing. You can hem and haw, but most book professionals are going to insist you build your author brand online. Luckily, Swenson Book Development, LLC assists authors with their… [Read More]

Filed Under: Acquisition Editors, Arielle Ford, audience, author self-sabotage, Authors, Blog Talk Radio, Books, branding, Listen, Publishing Insiders, query, radio, review, selling more books, SEO, Seth Godin, shows, social media platforms
No Comments
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