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Authors
How to Write Your Non-Fiction Book Proposal
by, Jill Swenson
June 11, 2013
Writing Your Non-Fiction Book Proposal

There is more than one path to publishing today. Whether your plan is to seek a traditional publisher or self-publish, you need a book proposal. Consider it a business feasibility plan. Before you invest your time and intellectual energy to a book project, first determine whether there is market demand for your new product. Figuring out how you will harness that market demand and fulfill… [Read More]

Filed Under: Authors, business prospectus, feasibility study, How to Write Your Non-Fiction Book Proposal, paid download, Publishers
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Connecting your Facebook Business Page with your Personal Profile Timeline
by, Claire Webber
July 14, 2012

If you’re an author on Facebook, you’ve certainly noticed that your personal timeline and your page exist as two seperate entities – at least on Facebook, your ‘Author-Self’ and ‘Everything-Else-Self’ are as divided as the North and South Poles. It’s not even possible to write on your own personal timeline; you can only communicate with other business pages directly. What’s a well-connected and sociable author to… [Read More]

Filed Under: agents, audience, author platform, Authors, blogging, Blogs, Facebook, internet, marketing strategy, Social Media, social media metrics, Social Media networks, widgets, WordPress
1 Comment
Using Google Alerts: a How-To for Instant Access to Security and Content
by, Claire Webber
July 7, 2012

If you really distill the many difficulties of blogging, there are two issues that are the most arduous to contend with on the regular: monitoring who’s talking about you, and coming up with fresh and fantastic ideas. Luckily, Google already has you covered. Google Alerts is a free online tool that can alert you anytime it finds a new page on the ‘net that’s related… [Read More]

Filed Under: author platform, Authors, blogging, Blogs, Google, google alert, google alert how to, google alert tutorial, how to use google alert, internet
1 Comment
A Day at BEA: Swenson Book Development does Book Expo America
by, Claire Webber
June 16, 2012

Swenson Book Development, LLC was in the thick of publishing madness two weeks ago  – two members of our team, myself and Jill Swenson, checked out the trade floor and events at Book Expo America.  BEA is the place for movers and shakers of the North American publishing industry. From event interviews of famous musicians-come-authors to Harlequin Romance shilling for their latest salacious-covered paperback, from bustling New… [Read More]

Filed Under: Andrew Kessler, Authors, BEA, blogging, book conventions, book expo america, Cathryn Prince, convention, For the Love of Books, marketing strategy, neil young, New York City, patti smith, Publishers, Publishing
1 Comment
Wild Fermentation: Feed your Rebellious Side
by, Claire Webber
June 9, 2012

That container gently bubbling in the kitchen, a jar of vegetables and spices and antiseptic salt, is an exercise in patience. It’s a testament of expectation. It’s going to be your sauerkraut in just a few weeks if you can just wait, and taste, and trust. Ellie Sandor Katz’s seminal work, Wild Fermentation, has been considered the gateway text into a world of natural fermented… [Read More]

Filed Under: Authors, book review, eli sandor katz, lactofermentation, wild fermentation, wild fermentation book review
1 Comment
Workshop: Social Media Strategies for Authors
by, Jill Swenson
January 17, 2012

Literary agents agree. Editors at Big Six publishing houses agree. Bestselling authors agree. If you want to publish a book, you need to use social media. But what is social media? How can YOU use it to sell your book-in-progress?  Why have a blog, Facebook, Twitter, and LinkedIn? How will you write your book if you are always online? And who really cares about social… [Read More]

Filed Under: Authors, Buffalo Street Books, Literary Agents, Publishers, Social Media
1 Comment
Attitude of Gratitude
by, Jill Swenson
November 24, 2011

An attitude of gratitude isn’t just a holiday message. It’s a company philosophy for Swenson Book Development LLC. Thanksgiving is the perfect time to affirm our sentiments that we have so much for which to be grateful. We appreciate all the good books our clients have published: Almost Everything Takes Forever (Antrim House) Dear Friend Amelia (Six Mile Creek Press) Drawing Love (Indie Writers Press)… [Read More]

Filed Under: Authors, Ithaca, Publishers, Thanksgiving
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Private effort and the corporate model
by, Danielle Sherwood
September 24, 2011

Use branding to sell books and sustain your passion Many writers do not want to engage in social media because they fear their engagement online will detract from (either time spent on or quality of) their writing. It’s a valid concern. It’s also an unnecessary one – if modeling the right approach. You see, using social media is about writing. If you are a writer, in… [Read More]

Filed Under: Authors, best-selling book, branding, corporate model, objectivity, publicity and privacy, quality book, sales and marketing, self-promotion, Social Media, writers writing
1 Comment
What you’ll find here and when
by, Jill Swenson
August 29, 2011

Swenson Book Development, LLC is pleased to announce that starting in September our blog will begin featuring three weekly articles or columns. Here’ what we have planned for our subscribers to receive on Tuesday, Thursday and Saturday mornings. Tuesday:              For the love of books                 Those who publish and sell books for more than the sake of a lousy buck are today’s unsung heroes. Ithaca… [Read More]

Filed Under: Authors, blogging, Books, Publishers, Readers
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10 Awful Truths About Book Publishing by Piersanti
by, Jill Swenson
August 7, 2011

Steven Piersanti, the President of Berrett-Koehler Publishers, recently updated his 2009 report on the publishing industry earlier this summer. Previously I posted an essay here that referenced Piersanti’s points raised in 2009 and how authors could overcome the 10 big mistakes big publishers make (February 28, 2011). Piersanti’s assessment in 2011 reflects the changes in technology and the economy in the past two years. In… [Read More]

Filed Under: Authors, Berrett-Koehler, bookstores, Borders bankruptcy, e-books, Kindle, marketing books, Publishers, Publishing industry, Steve Piersanti, Writers
1 Comment

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