When Jill Swenson consulted with Jeff Selingo on his new book proposal two years ago, no one could have imagined a college admissions bribery scandal involving Hollywood celebrities would unfold. Or that a global pandemic would fundamentally alter the higher education landscape for students and their parents. Jeff Selingo’s book, Who Gets In and Why: A Year Inside College Admissions, will be released on September 15. From… [Read More]

Colloquial – adjective Characteristic of or appropriate to ordinary or familiar conversation rather than formal speech or writing; informal (Dictionary.com) Using conversational style (Merriam-Webster) (Of words and expressions) Informal and more suitable for use in speech than in writing (Cambridge) “The noun colloquy was first used in English to refer to a conversation or dialogue, and when the adjective colloquial was formed from colloquy it… [Read More]

For nearly 20 years, Margot Bloomstein has shaped the content strategy industry. She’s the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project (Morgan Kaufmann, 2012) and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Bloomstein developed the message architecture-driven approach to content strategy now popular with many practitioners. Recognized in 2015 as one of Boston’s… [Read More]

“Caught Between Worlds is a fantastic story set in Iraq in 1980 about a kidnapping—except instead of a kid, it’s his father who is taken hostage when war breaks out with Iran. Tom O’Hara’s father is taken by armed militants shortly after they move to Baghdad. Grieving the loss of his mother a year ago, Tom relies on his memories of her, an anthropology professor,… [Read More]