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Top 10 Tools for Authors in the Digital Age
by, Jill Swenson
October 10, 2017

What should be in your digital toolkit for the business of being an author? Google Suite for your email. Do you wonder why your emails don’t get a reply? It may be they were never delivered. If your account is with AOL, Hotmail, or Yahoo, there is a strong likelihood if you send someone you don’t already have a connection with they will never receive… [Read More]

Filed Under: Bitly, Facebook, GoodReads, Google Suite, Instagram, LessAnnoyingCRM, LinkedIn, MailChimp, Twitter, WordPress
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Managing the business of being an author
by, Jill Swenson
September 8, 2015

To be an author is a status many work hard to attain. Most of that work is invisible to the reader’s eye. Much of it doesn’t involve creative writing. The roles and responsibilities of an author go far beyond producing a wonderful manuscript. Writer is one role and the manuscript is one important responsibility. There are other roles besides writer and many more responsibilities. The role… [Read More]

Filed Under: Contact Relations Management, LessAnnoyingCRM, Literary Management, MailChimp, Promotions, Publicity
5 Comments
My Top 10 Digital Tools for the Business of Being an Author
by, Jill Swenson
January 27, 2015

Today I’m going to share my top 10 digital tools for the business of being an author. Most of these are free and all of them are easy to use. I recommend them to you because I use them and find them valuable and think you will too.   (1) WordPress for website and blogging – Hands down there is no better platform for authors… [Read More]

Filed Under: Bitly, Citation Machine, Google Alerts, Google Analytics, LastPass, LessAnnoyingCRM, MailChimp, Marketing Grader, Purdue Online Writing Lab, WordPress
3 Comments
Never underestimate the power of your email lists in your book’s marketing strategy
by, Jill Swenson
December 13, 2013

The single most effective marketing method for book sales remains the power of a personal recommendation. It’s advertising you just can’t buy. Hence so much focus on reviews and endorsements for your book. This also explains the current appeal of social media marketing in an author’s marketing toolkit.  If your friend on Facebook likes a book, you might too. Pinterest, Instagram, Vine, Tumblr, and Twitter… [Read More]

Filed Under: Constant Contact, email, MailChimp, opt-in, word of mouth recommendations
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