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An Interview with Elaine Mansfield on using social media as an author.
by, Jill Swenson
February 9, 2016

Elaine Mansfield is the author of Leaning Into Love: A Spiritual Journey Through Grief (Larson, 2014). Gold Medal Winner of the Independent Publisher Book Award 2015, her memoir captures your heart—from the extraordinary closeness of Elaine’s marriage to how she and Vic transformed their struggle with cancer and despair into a conscious relationship with mortality. After Vic’s death, Elaine leaned into her ongoing love as… [Read More]

Filed Under: Facebook, Google, hashtags, LinkedIn, Pinterest, reader engagement, Twitter
5 Comments
Do I really need two email addresses? Yes, here’s why you need 3
by, Jill Swenson
July 27, 2013
gmail nesting hiding emails - icon by Shokunin

Why do you need two email addresses? You’ve already got a personal email account with your internet service provider, or your webhosting company, or from Yahoo, AmericaOnLine, or Windows Live Mail. (previously known as Windows Outlook, previously known as Hotmail). Managing another email account sounds like twice the trouble. Relax. Your primary personal email account will remain the address where your personal mail should be delivered. Have… [Read More]

Filed Under: administrative, email, Gmail, Google, personal email, professional author email
2 Comments
Why Should Authors Care About Search Engine Optimization?
by, Claire Webber
June 28, 2013
seo search engine optimization for authors

Although the majority of the traffic to your site will come through social media engagement, an author can’t ignore getting found through Google and other search engines. Search Engine Optimization, or SEO, refers to practices used to get a higher rank in search engines – in plain English, it’s the difference between being on the 1st or 7th page of Google results. But, you might… [Read More]

Filed Under: Google, google rank, search engine optimization, SEO, technology
1 Comment
Analytics for Authors: Visualizing with Google Analytics’ Visitor Flow
by, Claire Webber
December 22, 2012

Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — To navigate to Visitor Flow, click on its name on the left hand menu when you’re logged into Google Analytics. What you’ll see is a visual map of how visitors used your site. The large veritcal columns are nodes: Nodes represent a single metric – the first column defines where the… [Read More]

Filed Under: blogging, Google, Google Analytics, internet, marketing strategy, social media metrics, WordPress
No Comments
Analytics for Authors: Understanding Google Analytics’ Traffic Sources
by, Claire Webber
December 11, 2012

 Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Another key section of Google Analytics is Traffic Sources. Access this section’s overview through the left-hand navigation bar.* Your traffic is broken down into three types: Direct Traffic Direct traffic are the visits you get through someone typing in your URL into an address bar, by accessing a bookmark they’ve… [Read More]

Filed Under: analytics, analytics for authors, blogging, Google, Google Analytics, internet, search engine optimization, SEO, technology
No Comments
Analytics for Authors: Putting Your Keyword Data to Work
by, Claire Webber
December 8, 2012

 Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Mark Twain wrote to a friend, “The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning-bug and the lightning.” – and the same can be said for Google keywords. It’s the difference between ‘swimming pool’ and ‘swimming pool installation… [Read More]

Filed Under: analytics, analytics for authors, blogging, Google, Google Analytics, internet, search engine optimization, SEO, Social Media, social media metrics, tutorial
No Comments
Should The F in Facebook be capitalized?
by, Jill Swenson
August 18, 2012

Should the “f” in Facebook be capitalized? The icon, logo and brand identity of this popular social networking site use the lowercase letter. Brilliant marketing by breaking the style rule. But what is a copyeditor to do? Of course, I googled it. (Notice as a verb, Google is not capitalized). My research revealed lots of posts and comments regarding the marketing genius behind NOT capitalizing Facebook…. [Read More]

Filed Under: capitalization, Facebook, Google, Kate Turabian, Manual of Style, nouns, University of Chicago, verbs
No Comments
Using Google Alerts: a How-To for Instant Access to Security and Content
by, Claire Webber
July 7, 2012

If you really distill the many difficulties of blogging, there are two issues that are the most arduous to contend with on the regular: monitoring who’s talking about you, and coming up with fresh and fantastic ideas. Luckily, Google already has you covered. Google Alerts is a free online tool that can alert you anytime it finds a new page on the ‘net that’s related… [Read More]

Filed Under: author platform, Authors, blogging, Blogs, Google, google alert, google alert how to, google alert tutorial, how to use google alert, internet
1 Comment
Social Media for Authors: Baby Step Two
by, Jill Swenson
December 3, 2011

So you’ve searched Google and Go.Daddy to determine that your author name is available as a domain name. Great. But before you buy a domain name and begin building the foundation for your electronic home, open a Google account and set up an administrative email address through Gmail, using your author name. This is the name you will use consistently across all communication formats—print and… [Read More]

Filed Under: API Key, author platform, domain name, electronic persona, Gmail, GoDaddy, Google, research tools, using Google services, website administration
1 Comment
Social Media for Authors: Baby Step 1
by, Jill Swenson
November 26, 2011

Creating Your Author Platform: Your Name is Your Brand Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of a… [Read More]

Filed Under: Audience platform, Author, Brand, Domain, GoDaddy, Google, Name, Strategic Social Media
4 Comments
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