There was no warning for the average writer when their WordPress Twitter widgets went silent on June 11th, 2013. Suddenly, all their posts and retweets disappeared from their website. Their engagement went haywire as tweets no longer seamlessly streamed into sidebars, and footers, and landing pages.

The developers knew what was coming – Twitter was updating their API (Application Programming Interface) from v1 to v1.1. The changes brought by this update would add extra security features ‘authenticated’ by Twitter’s new system. More security, yes, but third-party access would be neutered. All those WP widgets and plugins would send ‘unauthenticated’ requests to Twitter – and your feed would fall silent, trapped in a purgatory of unauthenticated cries for content.  The developers knew – but the average Jill didn’t.

Why you can’t rely on Widgets and Plugins for your WordPress Social Media engagement

Luckily, Twitter had planned for this occasion – they wanted you to use their official widget makers. Their embedded timelines allow you to create feeds for your website of your twitter feed, of the feed for a hashtag, a favorite collection of Tweeps or a list. It’s wonderful, and it works great.

But back on June 11th, all but the tech-saviest bloggers had no idea why their Widgets suddenly stopped working.

Putting your trust in plugins is a risky business; keeping an eye on social media news through sites like Mashable Social Media or Smashing Magazine can make sure you’re aware of any big changes that are in the works for the platforms you use.

In general, it’s a good idea to use a widget developed by the social media platform itself (first-party plugins/widgets) than one made by an independent developer (third-party plugin).

However, writers, harden your hearts – there’s no such thing as a social media plugin that won’t cause you heartbreak in the long run.

The Tragedy of the “Facebook for WordPress” Plugin

social media heartbreak facebookThere are a lot of steps to blogging – once you’ve written the darn thing, you have to make sure it reaches the widest audience possible. Automation is your friend.

That’s why when Facebook announced an official plugin for WP, bloggers rejoiced. It would add like and share buttons to your posts. It would automatically post to your timeline. It would add Open Graph protocol automatically, and all your links would look beautiful and clear.

However, how it ended up performing can be summed up by a top review on the plugin page:

Terrible Facebook for WordPress Plugin Review

It seemed wonderful, but somethings are too good to be true.

How do I create engagement between my website and social media platforms?

With the exception of adding the official Twitter widget to your WP site, you create engagement manually. Post links with copy and paste. Do the tasks of sharing yourself.

Feel free to experiment with first and third-party plugins – but don’t be surprised if one day you wake up to find them gone.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Other Publications by author-clients of Swenson Book Development LLC

Saadia Zahidi
Nation Books, January 2018

Larry Scheckel
Tumblehome Learning, December 2017

Ann Marie Ackermann
Kent State University Press, September 2016

Linda J. Spielman
Countryman Press, July 2017

Carolyn Porter
Skyhorse Publishing, June 2017

Laurel Guy
Schiffer Publications, December 2016

Ira Rabois
Rowman & Littlefield, November 2016