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search engine optimization
Why Should Authors Care About Search Engine Optimization?
by, Claire Webber
June 28, 2013
seo search engine optimization for authors

Although the majority of the traffic to your site will come through social media engagement, an author can’t ignore getting found through Google and other search engines. Search Engine Optimization, or SEO, refers to practices used to get a higher rank in search engines – in plain English, it’s the difference between being on the 1st or 7th page of Google results. But, you might… [Read More]

Filed Under: Google, google rank, search engine optimization, SEO, technology
1 Comment
Analytics for Authors: Understanding Google Analytics’ Traffic Sources
by, Claire Webber
December 11, 2012

 Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Another key section of Google Analytics is Traffic Sources. Access this section’s overview through the left-hand navigation bar.* Your traffic is broken down into three types: Direct Traffic Direct traffic are the visits you get through someone typing in your URL into an address bar, by accessing a bookmark they’ve… [Read More]

Filed Under: analytics, analytics for authors, blogging, Google, Google Analytics, internet, search engine optimization, SEO, technology
No Comments
Analytics for Authors: Putting Your Keyword Data to Work
by, Claire Webber
December 8, 2012

 Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Mark Twain wrote to a friend, “The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning-bug and the lightning.” – and the same can be said for Google keywords. It’s the difference between ‘swimming pool’ and ‘swimming pool installation… [Read More]

Filed Under: analytics, analytics for authors, blogging, Google, Google Analytics, internet, search engine optimization, SEO, Social Media, social media metrics, tutorial
No Comments
What’s an author to blog about? Keyword strategy in social media marketing
by, Jill Swenson
June 2, 2012

If you are writer who seeks publication you probably know you need to blog. You’ve heard it’s necessary to build an audience platform. So you know WHY to blog. But HOW do you blog so you get found online? Search Engine Optimization (SEO) is a subject duller than watching paint dry for most authors. It doesn’t have to be. And it can’t be if you… [Read More]

Filed Under: blogging, Getting found online, Karen van Etten, Keywords, search engine optimization, Zenas King bridge
No Comments
It’s Time to Data Mine – Installing Google Analytics
by, Claire Webber
May 12, 2012

Much of the labor of creating a snappy and engaging blog is visible to the outside world – your carefully crafted content, your punctual updates, your original style and creative voice… But under all of that outward cultivation lies a rushing river of information, a spring of data that you need to tap.  Who is visiting your site? How long are they staying? How did they get… [Read More]

Filed Under: analytics, Blogs, data generation, data mining, Google Analytics, google analytics tutorial, jumpinsites, search engine optimization, SEO, social media metrics, tutorial, widgets, WordPress
3 Comments
6 WordPress Tools Worth Installing
by, Danielle Sherwood
September 3, 2011

If you’ve read my last post on the difference between plugins and widgets and why every author platform should take advantage of these user-friendly tools, you will be happy to read this follow-up guide. I present to you, savvy WordPress user, plugins and widgets for a successful author platform. These are just a few of the basic plugins and widgets we recommend (and use ourselves)… [Read More]

Filed Under: audience engagement, author platform, Facebook, Marketing, plugins and widgets, RSS Feed, search engine optimization, Social Media, Social Networks, Twitter, word-of-mouth sales, WordPress, WPTouch
No Comments
Upgrade Series, Part One: Meta what?
by, Danielle Sherwood
August 26, 2011

If you are recreational web surfer and gadget users like me, it’s unlikely you know what metadata, meta-tags and meta-descriptions are. You could get a SEO or web guru to explain it, using fancy tech jargon and complex, detailed explanations. Or you could opt for human speak and read this post, in which I will endeavor to guide you through the world of “meta” (no,… [Read More]

Filed Under: Elmo, filter, generate traffic, how-to guide, HTML, HubSpot, Katy Perry, meta-descriptions, meta-tags, metadata, relevance, relevant searches, search engine optimization, secondary data, SEO improvement, site traffic, webpage optimization, website upgrade, WordPress
1 Comment
Website and Blog Upgrades: A “How-To Guide” Introduction
by, Danielle Sherwood
August 14, 2011

Lately I’ve been doing a lot of work on websites. I spend my days playing with and installing widgets, writing meta tags and descriptions, cleaning up content, adding links, and overall trying to improve search engine optimization, also known as SEO. It takes time and focus… and sometimes a quick search for clarification and explanation. For the most part I avoid touching HTML code. It’s… [Read More]

Filed Under: Google Analytics, Grader.com, HTML code, mobile web browsing, problem solving, Professional Services, search engine optimization, SEO, smart phones, web development, web optimization, website upgrades, widgets, WordPress, WPtouch plugin
1 Comment
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