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Audit Your Author Platform
by, Jill Swenson
February 18, 2020

Whether you are preparing to launch your new book, still writing the manuscript, or marketing your book a year after its release, you can’t ignore the importance of your author platform for your success as an author. Today you need to demonstrate to a publisher you have built a big enough platform to sell a sufficient number of books before they’ll offer you a contract…. [Read More]

Filed Under: advance marketing, analytics, audit, email, LessAnnoyingCRM
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Top 10 Tools for Authors in the Digital Age
by, Jill Swenson
October 10, 2017

What should be in your digital toolkit for the business of being an author? Google Suite for your email. Do you wonder why your emails don’t get a reply? It may be they were never delivered. If your account is with AOL, Hotmail, or Yahoo, there is a strong likelihood if you send someone you don’t already have a connection with they will never receive… [Read More]

Filed Under: Bitly, Facebook, GoodReads, Google Suite, Instagram, LessAnnoyingCRM, LinkedIn, MailChimp, Twitter, WordPress
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Managing the business of being an author
by, Jill Swenson
September 8, 2015

To be an author is a status many work hard to attain. Most of that work is invisible to the reader’s eye. Much of it doesn’t involve creative writing. The roles and responsibilities of an author go far beyond producing a wonderful manuscript. Writer is one role and the manuscript is one important responsibility. There are other roles besides writer and many more responsibilities. The role… [Read More]

Filed Under: Contact Relations Management, LessAnnoyingCRM, Literary Management, MailChimp, Promotions, Publicity
5 Comments
My Top 10 Digital Tools for the Business of Being an Author
by, Jill Swenson
January 27, 2015

Today I’m going to share my top 10 digital tools for the business of being an author. Most of these are free and all of them are easy to use. I recommend them to you because I use them and find them valuable and think you will too.   (1) WordPress for website and blogging – Hands down there is no better platform for authors… [Read More]

Filed Under: Bitly, Citation Machine, Google Alerts, Google Analytics, LastPass, LessAnnoyingCRM, MailChimp, Marketing Grader, Purdue Online Writing Lab, WordPress
3 Comments
Contact Relations Management for Authors
by, Jill Swenson
December 6, 2013
Swenson Book Development, LLC- Art Image 23

From the start of a writing project, an author needs to find a way to organize all of their contact information. Everywhere you go as an author, you will meet people whom you will want to reach when your book is released. It is never too soon to start your database of professional connections. Business cards, slips of paper, cocktail napkins, ripped corners from envelopes,… [Read More]

Filed Under: Contact Relations Management, Josh Klein, LessAnnoyingCRM, Mail Chimp, Palgrave, professional author email, Reputation Economics
2 Comments
NEWSLETTER
RECENT ARTICLES
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Beating Cynicism and Bridging the Trust Gap
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The Business of Being an Author: Email Etiquette
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