• Welcome
  • Who We Are
  • What We Do
    • Book Coach
    • Book Proposal
    • Classes, Workshops & Retreats
    • Editorial Services
    • Literary Consultant
  • Why Work With Us
  • Contact
  • Blog
Google Analytics
Finishing Touches to Your WordPress Website
by, Jill Swenson
January 16, 2018

If you’ve been following this blog the past month as you build your new author website, you’re almost ready to launch! Now that you’ve uploaded your text and images into your new Pages, you can see what each one will look like when it goes live if you click on the Preview button as you are customizing the Page. When you are satisfied, hit the… [Read More]

Filed Under: Add Media, Appearance, Askimet Anti-Spam, Categories, Easy Forms for MailChimp, Google Analytics, Menus, New Post, Tags
No Comments
My Top 10 Digital Tools for the Business of Being an Author
by, Jill Swenson
January 27, 2015

Today I’m going to share my top 10 digital tools for the business of being an author. Most of these are free and all of them are easy to use. I recommend them to you because I use them and find them valuable and think you will too.   (1) WordPress for website and blogging – Hands down there is no better platform for authors… [Read More]

Filed Under: Bitly, Citation Machine, Google Alerts, Google Analytics, LastPass, LessAnnoyingCRM, MailChimp, Marketing Grader, Purdue Online Writing Lab, WordPress
3 Comments
Analytics for Authors: Google Analytics Updates, Dashboards, and Intelligent Events
by, Claire Webber
January 26, 2013

On 01/16/2013, Google updated their Analytics Interface. The updates changed some navigation interfaces, added new functionality, and made certain areas easier to access. The Swenson Book Development Google Analytics for Author blogs written before this update have been updated to reflect these changes. If anything has been noticeably altered in the blogs, it will be clearly marked to reflect the update. Luckily, many of the… [Read More]

Filed Under: analytics for authors, Google Analytics, social media metrics
No Comments
Analytics for Authors: Establishing a Google Analytics Baseline and Recording your Data
by, Claire Webber
January 5, 2013

What good is all of this information if you can’t put it to use? By now, you know all the lingo to establish a baseline and understand where your site is currently at. A baseline is an essential combination of information – it’s the only way to see meaningful change. There are a lot of tools in Google Analytics for comparing your data – but you are an author,… [Read More]

Filed Under: Baseline, Google Analytics, social media metrics
No Comments
Analytics for Authors: Visualizing with Google Analytics’ Visitor Flow
by, Claire Webber
December 22, 2012

Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — To navigate to Visitor Flow, click on its name on the left hand menu when you’re logged into Google Analytics. What you’ll see is a visual map of how visitors used your site. The large veritcal columns are nodes: Nodes represent a single metric – the first column defines where the… [Read More]

Filed Under: blogging, Google, Google Analytics, internet, marketing strategy, social media metrics, WordPress
No Comments
Analytics for Authors: Your Most Popular Pages
by, Claire Webber
December 18, 2012

 Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — You’ve gotten a feel for your audience and how they visit your site using Google Analytics, but you still might not have a clear idea what page is getting the most traffic. To get a good look at your content’s metrics, click on Content then All Pages in the left… [Read More]

Filed Under: analytics for authors, blogging, Google Analytic tutorial, Google Analytics, internet, marketing strategy, WordPress
No Comments
Analytics for Authors: Understanding Google Analytics’ Traffic Sources
by, Claire Webber
December 11, 2012

 Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Another key section of Google Analytics is Traffic Sources. Access this section’s overview through the left-hand navigation bar.* Your traffic is broken down into three types: Direct Traffic Direct traffic are the visits you get through someone typing in your URL into an address bar, by accessing a bookmark they’ve… [Read More]

Filed Under: analytics, analytics for authors, blogging, Google, Google Analytics, internet, search engine optimization, SEO, technology
No Comments
Analytics for Authors: Putting Your Keyword Data to Work
by, Claire Webber
December 8, 2012

 Analytics for Authors blogs have been edited to reflect the 01/16/2013 Google Analytics update. — Mark Twain wrote to a friend, “The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning-bug and the lightning.” – and the same can be said for Google keywords. It’s the difference between ‘swimming pool’ and ‘swimming pool installation… [Read More]

Filed Under: analytics, analytics for authors, blogging, Google, Google Analytics, internet, search engine optimization, SEO, Social Media, social media metrics, tutorial
No Comments
It’s Time to Data Mine – Installing Google Analytics
by, Claire Webber
May 12, 2012

Much of the labor of creating a snappy and engaging blog is visible to the outside world – your carefully crafted content, your punctual updates, your original style and creative voice… But under all of that outward cultivation lies a rushing river of information, a spring of data that you need to tap.  Who is visiting your site? How long are they staying? How did they get… [Read More]

Filed Under: analytics, Blogs, data generation, data mining, Google Analytics, google analytics tutorial, jumpinsites, search engine optimization, SEO, social media metrics, tutorial, widgets, WordPress
3 Comments
Social Media Metrics: What do they mean for authors?
by, Jill Swenson
April 28, 2012

If you are an author who seeks an agent or publisher, you know that it is important to have an audience platform. What’s an audience platform? Historically we think of the soapbox a speaker stood upon at a busy intersection of streets hawking one’s ideas or wares. Print advertisers have long based their rates on the size of their circulation, or the “reach” of the… [Read More]

Filed Under: Bookscan, Facebook Page Insights, free tools, Google Analytics, Hubspot's Marketing Grader, keyword search, Klout, Nielsen, social media metrics, target audience, twitalyzer
No Comments

Posts navigation

Older posts
NEWSLETTER
RECENT ARTICLES
Writing Retreats to Inspire in 2023
Dec 20, 2022   |   Audrey Arnold
Keeping History Alive—an Interview with Bett Fitzpatrick
Nov 15, 2022   |   Audrey Arnold
Reading in Duluth
Oct 25, 2022   |   Jill Swenson
Fall Forecast
Sep 13, 2022   |   Jill Swenson
August is for Reading
Aug 9, 2022   |   Jill Swenson
view more

ARCHIVES

Growing Good Ideas Into Great Books

CONTACT US

    LINKS

    • Blog
    • Contact
    • Welcome
    • What We Do
    • Who We Are
    • Why Work With Us

    TWITTER

    • Lurking? Who me?
    • The good stuff.... https://t.co/IxzBIsq5fT
    @swenbooks
    Copyright © Swenson Book Development - All Rights Reserved
    Privacy Policy