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Keywords
Getting Found Online as an Author
by, Jill Swenson
May 19, 2015

Getting Found Online as an Author You can’t afford to ignore the importance of search engine optimization (SEO) if you are a professional writer. The title of your book can affect whether readers find it using search engines. Putting Your Passion into Print was the name for the first edition of the excellent guidebook written by Arielle Eckstut and David Henry Sterry. It is now… [Read More]

Filed Under: author name, book title, Getting found online, in-bound links, Keywords, SEO
5 Comments
Twitter is a research tool for writers
by, Jill Swenson
June 1, 2013

Many authors simply dismiss Twitter. They imagine Brooklynites and Los Angelinos strolling city streets while on their smartphones punching tiny keyboards. If the demographics of your book’s readers don’t match those who use Twitter, why bother? No one seems interested in tweeting what they ate for lunch, where they went shopping, or the funny thing their kid said. How can you say anything meaningful or… [Read More]

Filed Under: hashtags, Keywords, market research, research, search engines, Twitter
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What’s an author to blog about? Keyword strategy in social media marketing
by, Jill Swenson
June 2, 2012

If you are writer who seeks publication you probably know you need to blog. You’ve heard it’s necessary to build an audience platform. So you know WHY to blog. But HOW do you blog so you get found online? Search Engine Optimization (SEO) is a subject duller than watching paint dry for most authors. It doesn’t have to be. And it can’t be if you… [Read More]

Filed Under: blogging, Getting found online, Karen van Etten, Keywords, search engine optimization, Zenas King bridge
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