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Audience Engagement and the Sales Funnel: The Business of Being an Author
by, Jill Swenson
November 3, 2015

How are readers going to find you? When agents and publishers consider a book project, especially nonfiction, they ask questions about your discoverability. There are two basic ways authors and their books get found by readers: search or referral. The first method requires you master search engine optimization and the second requires you master social networking. The marriage of the two in social media marketing… [Read More]

Filed Under: audience engagement, call-to-action, Landing Page, sales funnel, search and referral
1 Comment
10 Tips for Blogging: Strategies for Success
by, Jill Swenson
September 30, 2014

Six weeks of sabbatical from blogging this summer passed quickly. Too quickly. Sweetly slipped through my fingers.  Like melting ice cubes. Rippling waves against ancient cliffs on Lake Superior’s shores. Finding the time and space and inspiration to write and do research without worrying about what anybody else thinks. Need I say more? The website redesign gave me the perfect excuse to pause and reflect… [Read More]

Filed Under: blogging, call-to-action, External links, Internal links, second-person POV, SEO, tips
6 Comments
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