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Brand
Building your author brand: checklist
by, Jill Swenson
July 30, 2013
Information for the Swenson Book Development Writer's Workshop

If you are not J.K. Rowling, or perhaps especially if you are J.K., you need to recognize the power of name recognition and work on building the value of your brand as an author online. The merits of your writing only take you so far in today’s publishing environment. How will readers find your writing if they don’t already know you? Before you’re finished with… [Read More]

Filed Under: Brand, checklist, J.K. Rowling, Robert Galbraith
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Social Media for Authors: Baby Step 1
by, Jill Swenson
November 26, 2011

Creating Your Author Platform: Your Name is Your Brand Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of a… [Read More]

Filed Under: Audience platform, Author, Brand, Domain, GoDaddy, Google, Name, Strategic Social Media
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