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Social Media for Authors: Baby Step 1
by, Jill Swenson
November 26, 2011

Creating Your Author Platform: Your Name is Your Brand Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of a… [Read More]

Filed Under: Audience platform, Author, Brand, Domain, GoDaddy, Google, Name, Strategic Social Media
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