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Audience platform
What’s in a Name?
by, Jill Swenson
December 12, 2017

Are you on the start of your journey to publication? Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of… [Read More]

Filed Under: Audience platform, author name, best practices, domain registration, Webhosting
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New strategy for authors to use Facebook cost effectively
by, Jill Swenson
November 17, 2012

You’ve been told that as an author you can’t afford to ignore Facebook with its 3 million followers. So you created a Page and worked hard to gain those “Likes” with compelling content.  You stopped complaining that you had to do double duty with both a personal profile and an Author Page to maintain. You even accepted the changes with the new timeline without much… [Read More]

Filed Under: Audience platform, Facebook, Pages, Personal Profile, Privacy Settings, social media strategy, Subscribers
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What an agent and publisher need to know about you, the author
by, Jill Swenson
July 28, 2012

Authors may be surprised to learn that before an agent or publisher reads a word of their manuscript, they make judgments based on the query letter or proposal. They read your materials to assess the potential for successful publication based on the information they gather about the book, about the audience, and yes, about the author. In the last two posts, I focused on questions… [Read More]

Filed Under: About the Author, acquisition editiors, agents, Audience platform, Biographical profile, book proposal, Publishing, query, social media metrics
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Social Media are marketing research tools for authors
by, Jill Swenson
February 25, 2012

Too often I hear an author say their social media efforts will come after the book is out. Too late. Authors, especially if they are working on their first book, need an audience platform built before they can interest an agent or an acquisition editor in their book concept. If you are a talk show host, national sports figure, political candidate, or star on stage or… [Read More]

Filed Under: Audience platform, GoodReads, LibraryThing, marketing strategy, social media metrics
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Social Media for Authors: Baby Step 1
by, Jill Swenson
November 26, 2011

Creating Your Author Platform: Your Name is Your Brand Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of a… [Read More]

Filed Under: Audience platform, Author, Brand, Domain, GoDaddy, Google, Name, Strategic Social Media
4 Comments
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