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The importance of a comparative title analysis in your book proposal
by, Jill Swenson
January 22, 2013

“There’s never been a book like this,” is a phrase that may doom your book propsoal to oblivion. When writing a book proposal, an essential document to prepare is a comparative title analysis. This is a report which identifies the current bestselling books like yours. If there is nothing comparable to your book in the marketplace of ideas, then there may be a reason for… [Read More]

Filed Under: bestselling current titles, Comparative title analysis, Competitive Title Analysis, genre, market sector, mixed genre, target audience
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Social Media Metrics: What do they mean for authors?
by, Jill Swenson
April 28, 2012

If you are an author who seeks an agent or publisher, you know that it is important to have an audience platform. What’s an audience platform? Historically we think of the soapbox a speaker stood upon at a busy intersection of streets hawking one’s ideas or wares. Print advertisers have long based their rates on the size of their circulation, or the “reach” of the… [Read More]

Filed Under: Bookscan, Facebook Page Insights, free tools, Google Analytics, Hubspot's Marketing Grader, keyword search, Klout, Nielsen, social media metrics, target audience, twitalyzer
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