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audience engagement
Audience Engagement and the Sales Funnel: The Business of Being an Author
by, Jill Swenson
November 3, 2015

How are readers going to find you? When agents and publishers consider a book project, especially nonfiction, they ask questions about your discoverability. There are two basic ways authors and their books get found by readers: search or referral. The first method requires you master search engine optimization and the second requires you master social networking. The marriage of the two in social media marketing… [Read More]

Filed Under: audience engagement, call-to-action, Landing Page, sales funnel, search and referral
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Content is King: the value of “new” social media for writers
by, Danielle Sherwood
September 10, 2011

If you have been following our social media series and keeping abreast of the free advice Swenson Book Development LLC has to offer, please take note: this post trumps its predecessors. Search engine optimization, metadata, plugins, widgets, and pretty blogs all can improve web traffic and generate sales conversions. Nothing, however, is as important as the content on your website. Presentation and formatting makes a… [Read More]

Filed Under: audience engagement, author platform, blogging, business and sales, consumerism, creating content, Facebook, Google Plus, industry gatekeepers, new social media, self-publishing, the reader market, Twitter, writing practice
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6 WordPress Tools Worth Installing
by, Danielle Sherwood
September 3, 2011

If you’ve read my last post on the difference between plugins and widgets and why every author platform should take advantage of these user-friendly tools, you will be happy to read this follow-up guide. I present to you, savvy WordPress user, plugins and widgets for a successful author platform. These are just a few of the basic plugins and widgets we recommend (and use ourselves)… [Read More]

Filed Under: audience engagement, author platform, Facebook, Marketing, plugins and widgets, RSS Feed, search engine optimization, Social Media, Social Networks, Twitter, word-of-mouth sales, WordPress, WPTouch
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