• Welcome
  • Who We Are
  • What We Do
    • Book Coach
    • Book Proposal
    • Classes, Workshops & Retreats
    • Editorial Services
    • Literary Consultant
  • Why Work With Us
  • Contact
  • Blog
self-promotion
Guy Kawasaki Wants You to De-Wimp Your Author Brand
by, Claire Webber
February 2, 2013

If you are working towards publication and own an eReader, chances are there’s a copy of APE: Author Publisher Entrepreneur sitting on your Nook. It’s a manifesto on the art of self-promotion and marketing books aimed at the self-published author, but it’s making waves for wordsmiths of all publication inclination. Its author, Guy Kawasaki, wrote most of this bestselling eBook from a 5-by-5 closet of… [Read More]

Filed Under: author brand, book review, Marketing, marketing strategy, self-promotion, Social Media networks
2 Comments
Private effort and the corporate model
by, Danielle Sherwood
September 24, 2011

Use branding to sell books and sustain your passion Many writers do not want to engage in social media because they fear their engagement online will detract from (either time spent on or quality of) their writing. It’s a valid concern. It’s also an unnecessary one – if modeling the right approach. You see, using social media is about writing. If you are a writer, in… [Read More]

Filed Under: Authors, best-selling book, branding, corporate model, objectivity, publicity and privacy, quality book, sales and marketing, self-promotion, Social Media, writers writing
1 Comment
NEWSLETTER
RECENT ARTICLES
An Evening of Spiritual Wisdom with Alice McDowell
Mar 15, 2022   |   Jill Swenson
For the Love of Labor
Mar 1, 2022   |   Jill Swenson
Writing Retreats to Travel for in 2022
Feb 8, 2022   |   Audrey Arnold
The Long Surrender
Jan 25, 2022   |   Jill Swenson
Tax Prep Time
Jan 17, 2022   |   Jill Swenson
view more

ARCHIVES

Growing Good Ideas Into Great Books

CONTACT US

    LINKS

    • Blog
    • Contact
    • Welcome
    • What We Do
    • Who We Are
    • Why Work With Us

    TWITTER

    • RT @mbloomstein: This time TOMORROW! See you in the AC, Boston friends!
    • #Sufi #Mystics #Spiritualgrowth #NewRelease @AliceMcDAuthor https://t.co/lqMrP7f5Lf
    • Even though the weather is dreary today, had a great day which inc #literarylunch w @LauraJeanBaker #LittleSiam #RainbowRolls
    @swenbooks
    Copyright © Swenson Book Development - All Rights Reserved
    Privacy Policy