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self-promotion
Guy Kawasaki Wants You to De-Wimp Your Author Brand
by, Claire Webber
February 2, 2013

If you are working towards publication and own an eReader, chances are there’s a copy of APE: Author Publisher Entrepreneur sitting on your Nook. It’s a manifesto on the art of self-promotion and marketing books aimed at the self-published author, but it’s making waves for wordsmiths of all publication inclination. Its author, Guy Kawasaki, wrote most of this bestselling eBook from a 5-by-5 closet of… [Read More]

Filed Under: author brand, book review, Marketing, marketing strategy, self-promotion, Social Media networks
2 Comments
Private effort and the corporate model
by, Danielle Sherwood
September 24, 2011

Use branding to sell books and sustain your passion Many writers do not want to engage in social media because they fear their engagement online will detract from (either time spent on or quality of) their writing. It’s a valid concern. It’s also an unnecessary one – if modeling the right approach. You see, using social media is about writing. If you are a writer, in… [Read More]

Filed Under: Authors, best-selling book, branding, corporate model, objectivity, publicity and privacy, quality book, sales and marketing, self-promotion, Social Media, writers writing
1 Comment
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