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self-publishing
Human Connection is Universal – a Q and A with Therese Tappouni
by, Audrey Arnold
September 22, 2020

“Caught Between Worlds is a fantastic story set in Iraq in 1980 about a kidnapping—except instead of a kid, it’s his father who is taken hostage when war breaks out with Iran. Tom O’Hara’s father is taken by armed militants shortly after they move to Baghdad. Grieving the loss of his mother a year ago, Tom relies on his memories of her, an anthropology professor, and… [Read More]

Filed Under: Alexander the Great, Arab culture, BookBaby, Caught Between Worlds, Caught Between Worlds: Tom Mikhail and Alexander the Great, self-publishing, Therese Tappouni
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The Battle with Monopsony: Amazon v. Books
by, Jill Swenson
June 27, 2014
Using Citation Machine - Project Gutenberg Image

There is a war raging in book publishing. Amazon v. Authors, Books, Bookstores, Publishers, and Readers. There has been a long buildup to this conflict. It’s recently heated up over the pricing of ebooks with Hatchette. To bring in reinforcements, Hachette announced a three way deal. It intends to purchase Perseus Books and sell off distribution services to Ingram. Germany launches an investigation of Amazon… [Read More]

Filed Under: Amazon, Hatchette, Ingram, monopsony, Perseus Books, self-publishing
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Content is King: the value of “new” social media for writers
by, Danielle Sherwood
September 10, 2011

If you have been following our social media series and keeping abreast of the free advice Swenson Book Development LLC has to offer, please take note: this post trumps its predecessors. Search engine optimization, metadata, plugins, widgets, and pretty blogs all can improve web traffic and generate sales conversions. Nothing, however, is as important as the content on your website. Presentation and formatting makes a… [Read More]

Filed Under: audience engagement, author platform, blogging, business and sales, consumerism, creating content, Facebook, Google Plus, industry gatekeepers, new social media, self-publishing, the reader market, Twitter, writing practice
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Think you should self-publish? Think again.
by, Jill Swenson
July 2, 2011

Authors and Publishers and Agents mash it up in new ways as the book business gets remade. The reallocation of risks and rewards happens as self-publishing, e-books, and the current economies of scale with new digital technologies encroaches on the crumbling financial houses of traditional publishing. Agents without advances these days from trade publishers now retool to manage and administrate the self-publishing initiatives of authors…. [Read More]

Filed Under: agents, Authors, book prospectus, business plan, Capital investment, copyright royalties, Economic Risk, production expenses, profit margins, Publishers, return on investment, self-publishing, Writers, writing
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Publishing is a whole new ball game
by, Jill Swenson
April 8, 2011

HarperCollins now offers prospective authors AUTHONOMY. This is more than a self-publishing venture. It’s a cash cow based on wannabe authors’ vanity; not on selling books. They get writers to register at their exclusive site and gain feedback from other writers in a community of commentators and critics. Posting their writing on this corporate site is also a breeding ground for new ideas beyond agents’… [Read More]

Filed Under: audience, Authonomy, brand dilution, customers, HarperCollins, marketing strategy, Publishers, self-publishing, vanity press, wannabe authors
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