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search and referral
Audience Engagement and the Sales Funnel: The Business of Being an Author
by, Jill Swenson
November 3, 2015

How are readers going to find you? When agents and publishers consider a book project, especially nonfiction, they ask questions about your discoverability. There are two basic ways authors and their books get found by readers: search or referral. The first method requires you master search engine optimization and the second requires you master social networking. The marriage of the two in social media marketing… [Read More]

Filed Under: audience engagement, call-to-action, Landing Page, sales funnel, search and referral
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