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What to blog about?
by, Jill Swenson
January 23, 2018

Does an author really need to blog? Not necessarily. If you are writing fiction or a children’s storybook, probably not. If you’re writing nonfiction or memoir, probably so. To answer the question, you must ask yourself whether you can reach the audience who will buy your book with a blog. Children rarely make consumer choices about books, but their parents do. Tina L. Peterson wrote… [Read More]

Filed Under: blogging, Cathryn Prince, Elizabeth Rynecki, In Media Parentis, Linda J. Spielman, sales funnel, Tina L. Peterson
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Audience Engagement and the Sales Funnel: The Business of Being an Author
by, Jill Swenson
November 3, 2015

How are readers going to find you? When agents and publishers consider a book project, especially nonfiction, they ask questions about your discoverability. There are two basic ways authors and their books get found by readers: search or referral. The first method requires you master search engine optimization and the second requires you master social networking. The marriage of the two in social media marketing… [Read More]

Filed Under: audience engagement, call-to-action, Landing Page, sales funnel, search and referral
1 Comment
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