Who is Your Reader?
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December 11, 2018

Every writer hopes to captivate an audience. But who are you writing to? When you write a letter, you address your reader directly. When you write a speech, you anticipate a particular group of listeners. If you write a news article, you have a strong sense of who the readers will be, and your writing reflects your grasp of how best to address their subscribers…. [Read More]

Advice for Authors
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October 23, 2018

Whether you are an aspiring author or on your sixth or seventh book, professional development comes with the territory. The business of being an author can be overwhelming for many people who don’t have the background. How can you best prepare for today’s marketplace? I’ve worked with writers on their craft for decades and these are the secrets to the success of their writing and… [Read More]

August is for Reading
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July 10, 2018

From now through August, Swenson Book Development LLC offers a special package for editorial feedback on the first ten pages of your manuscript. I want to read what you’ve been writing. One of the most frequent requests I get from writers is a simple answer to the general question: is this any good? In order to answer any questions about a manuscript, you need to… [Read More]

The Perfect Pitch
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June 5, 2018

When you write a book, it needs to be about something. When someone asks what your book is about, how do respond? Do you stumble over your words trying to describe your book? Time to pin down your premise. The perfect pitch means you need to hone your premise statement. Premise: The central idea, situation, or set-up which provides the foundation and pushes the narrative… [Read More]

Mistakes Writers Can Avoid
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March 6, 2018

Recently I finished teaching a six week workshop where one participant asked a tough question that has haunted me. “What shouldn’t I do as a writer? What mistakes can you help me avoid making?” I stumbled through an answer. I like to focus on the positive things writers can do to improve their writing and yet the question was a legitimate one. And in my… [Read More]

How Studying Comp Titles Can Help You Develop a Marketing Plan
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November 21, 2017

Where should your book be reviewed? What literary journals and magazines should you submit excerpts or adaptations to? Which bookstore events will be worth your while? Are there podcasts or radio interviews you should book to promote your new release? These and other questions you may have when you begin to put together a marketing strategy are not easy to answer. Studying your comp titles… [Read More]

Writing for the Ear Instead of the Eye
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October 24, 2017

When you are writing for print, ideas and stories are communicated in a visual-linear mode which engages logic and thought. The kind of writing you do for a listener is quite different than when writing for readers. Writing for print addresses the intellect: the intent is to communicate an idea or present the facts and let the reader infer the meaning and significance of the… [Read More]

What’s up with THAT?
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September 19, 2017

As an editor I see one four letter word overused and abused more than any other. T. H. A. T. That. Many times it serves no grammatical purpose whatsoever. It is a filler word. You use it in conversation to signal to others a pause, like a verbal comma, to give the impression to a listener you haven’t finished speaking.  In writing, however, it is… [Read More]

Ready to Write Memoir?
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May 2, 2017

It can be intimidating to think about writing your life story. Relax. Memoir isn’t your entire life story. It’s a slice of life, not birth to death. Don’t confuse memoir with autobiography. Today the only autobiographies which find publishers are those written by presidential candidates, retired statesmen, and superstars. And typically written by authors who don’t trust biographers to paint their portrait in a flattering… [Read More]