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Pitch
The Perfect Pitch
by, Jill Swenson
June 5, 2018

When you write a book, it needs to be about something. When someone asks what your book is about, how do respond? Do you stumble over your words trying to describe your book? Time to pin down your premise. The perfect pitch means you need to hone your premise statement. Premise: The central idea, situation, or set-up which provides the foundation and pushes the narrative… [Read More]

Filed Under: Marketing, Pitch, premise
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Work Up Your Pitch
by, Jill Swenson
January 3, 2012

Writing a query letter that hooks an agent or acquisitions editor for your non-fiction book concept is the golden key that opens the door to publishing. So how do you hook ’em? Think of your query letter as a sales pitch for the book. Accept the fact that those who read your initial correspondence are trained, so to speak, to judge books by their covers and make their  first impressions based on marketability…. [Read More]

Filed Under: acquisition editor, agent, elevator speech, Hollywood 30-second pitch, Pitch, Query letter
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