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audience identification
Who is Your Reader?
by, Jill Swenson
December 11, 2018

Every writer hopes to captivate an audience. But who are you writing to? When you write a letter, you address your reader directly. When you write a speech, you anticipate a particular group of listeners. If you write a news article, you have a strong sense of who the readers will be, and your writing reflects your grasp of how best to address their subscribers…. [Read More]

Filed Under: audience identification, bookstore, children's literature, fiction, GoodReads, library, Nonfiction, YA
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Positioning your Product
by, Jill Swenson
March 20, 2018

Publishing is a business. Books are products. When you want to publish your book you need to understand that you are introducing a new product into a crowded market with decreasing demand. The number of books published each year has exploded. The average number of sales for each book continues to decline, despite the increasing number of titles published. For every spot available in bookstore… [Read More]

Filed Under: advances, audience identification, copyright royalties
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Audience identification
by, Jill Swenson
August 22, 2017

Who are your readers? They are not your family and friends. And don’t expect them to buy the book when it comes out. Unless they are in it. And that might not always be a good thing. Who are the people who don’t know you and will be pulled to your book enough to take money out of their pocket to buy it so they… [Read More]

Filed Under: audience identification, customers, reader expectations, Readers
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