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Audience identification
by, Jill Swenson
August 22, 2017

Who are your readers? They are not your family and friends. And don’t expect them to buy the book when it comes out. Unless they are in it. And that might not always be a good thing. Who are the people who don’t know you and will be pulled to your book enough to take money out of their pocket to buy it so they… [Read More]

Filed Under: audience identification, customers, reader expectations, Readers
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Publishing is a whole new ball game
by, Jill Swenson
April 8, 2011

HarperCollins now offers prospective authors AUTHONOMY. This is more than a self-publishing venture. It’s a cash cow based on wannabe authors’ vanity; not on selling books. They get writers to register at their exclusive site and gain feedback from other writers in a community of commentators and critics. Posting their writing on this corporate site is also a breeding ground for new ideas beyond agents’… [Read More]

Filed Under: audience, Authonomy, brand dilution, customers, HarperCollins, marketing strategy, Publishers, self-publishing, vanity press, wannabe authors
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