• Welcome
  • Who We Are
  • What We Do
    • Book Coach
    • Book Proposal
    • Classes, Workshops & Retreats
    • Editorial Services
    • Literary Consultant
  • Why Work With Us
  • Contact
  • Blog
customers
Audience identification
by, Jill Swenson
August 22, 2017

Who are your readers? They are not your family and friends. And don’t expect them to buy the book when it comes out. Unless they are in it. And that might not always be a good thing. Who are the people who don’t know you and will be pulled to your book enough to take money out of their pocket to buy it so they… [Read More]

Filed Under: audience identification, customers, reader expectations, Readers
No Comments
Publishing is a whole new ball game
by, Jill Swenson
April 8, 2011

HarperCollins now offers prospective authors AUTHONOMY. This is more than a self-publishing venture. It’s a cash cow based on wannabe authors’ vanity; not on selling books. They get writers to register at their exclusive site and gain feedback from other writers in a community of commentators and critics. Posting their writing on this corporate site is also a breeding ground for new ideas beyond agents’… [Read More]

Filed Under: audience, Authonomy, brand dilution, customers, HarperCollins, marketing strategy, Publishers, self-publishing, vanity press, wannabe authors
No Comments
NEWSLETTER
RECENT ARTICLES
To Blog, or Not to Blog
Jun 7, 2022   |   Jill Swenson
An Evening of Spiritual Wisdom with Alice McDowell
Mar 15, 2022   |   Jill Swenson
For the Love of Labor
Mar 1, 2022   |   Jill Swenson
Writing Retreats to Travel for in 2022
Feb 8, 2022   |   Audrey Arnold
The Long Surrender
Jan 25, 2022   |   Jill Swenson
view more

ARCHIVES

Growing Good Ideas Into Great Books

CONTACT US

    LINKS

    • Blog
    • Contact
    • Welcome
    • What We Do
    • Who We Are
    • Why Work With Us

    TWITTER

    • RT @TheJoelTruth: What do you actually communicate when you say something is "not bad," "not great," "not your best," "not the worst"? Not…
    • RT @mbloomstein: If you’re just starting to explore the book publishing process and how to bring your ideas from the stage to the page, see…
    • RT @mbloomstein: 🧐 What’s your book’s premise? 🎯 Who’s your target audience? ⁉️ How do you find the right publisher? 🎉 How do you bring i…
    @swenbooks
    Copyright © Swenson Book Development - All Rights Reserved
    Privacy Policy