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return on investment
Ten tips for building an audience platform
by, Jill Swenson
September 14, 2013

Spend more time on writing and less on social media. There. I said it. I mean it. Facebook,Twitter, Pinterest, LinkedIn, and Google + can suck your precious time. I see many authors use these social media platforms like megaphones to shout out into the wilderness “Buy my book!” One author, who shall remain nameless to protect his guilt, spent four hours one evening spitting out such… [Read More]

Filed Under: Engagement, return on investment, Social Media, time management, tips
6 Comments
Think you should self-publish? Think again.
by, Jill Swenson
July 2, 2011

Authors and Publishers and Agents mash it up in new ways as the book business gets remade. The reallocation of risks and rewards happens as self-publishing, e-books, and the current economies of scale with new digital technologies encroaches on the crumbling financial houses of traditional publishing. Agents without advances these days from trade publishers now retool to manage and administrate the self-publishing initiatives of authors…. [Read More]

Filed Under: agents, Authors, book prospectus, business plan, Capital investment, copyright royalties, Economic Risk, production expenses, profit margins, Publishers, return on investment, self-publishing, Writers, writing
1 Comment
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