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word of mouth recommendations
Never underestimate the power of your email lists in your book’s marketing strategy
by, Jill Swenson
December 13, 2013

The single most effective marketing method for book sales remains the power of a personal recommendation. It’s advertising you just can’t buy. Hence so much focus on reviews and endorsements for your book. This also explains the current appeal of social media marketing in an author’s marketing toolkit.  If your friend on Facebook likes a book, you might too. Pinterest, Instagram, Vine, Tumblr, and Twitter… [Read More]

Filed Under: Constant Contact, email, MailChimp, opt-in, word of mouth recommendations
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