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Paths to Publishing
by, Jill Swenson
August 11, 2015

The business of publishing continues to evolve and new finance models have emerged in recent years. There is a lot of new middle ground between self-publishing – Amazon, Smashwords, Lulu – and the traditional route of finding an agent who sells your work to one of the big commercial trade presses – Penguin Random House, Hatchette Book Group, Harper Collins, Macmillan, and Simon & Schuster…. [Read More]

Filed Under: academic presses, Beacon Press, Cooperative Publishing, Distribution, IndieGoGo, Kickstarter, marketing strategy, Nonprofit Publishers, Publishers, Publishing, subsidy
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‘Get Smart’ About the Business of Your Book
by, Jill Swenson
March 3, 2015

‘Get Smart’ About the Business of Your Book Distribution is not a dirty word. No one talks about it much in literary circles and it is something you may not have thought much about as an author. Perhaps you are more conscious of its importance when it comes to films and music. Distribution determines what movies appear in which theaters. What selection of music is… [Read More]

Filed Under: Baker & Taylor, book stores, Consortium, Distribution, Ingram, IPG, libraries, NBN, Publishers Group West, sales and marketing
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Sticky wickets on book sales
by, Jill Swenson
January 29, 2011

Barnes & Noble,  Borders, and thousands of small and independent book stores are struggling to pay their bills, including bills to publishers. Big commercial publishers are still in sticker shock that the old profit margins and traditional ways of doing business are gone. But everyone loves books.   Even GE.  Their extension of credit to Barnes & Noble to keep things alive a few more months in this… [Read More]

Filed Under: advances, Author investments, Authors, blogging, Books are alive and well, build readership, Dear Friend Amelia, Distribution, Jane Marie Books, Marketing, New Publishing Business Models, production loans, Publishing Partnerships, Six Mile Creek Press, subsidy
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