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What’s in a Name?
by, Jill Swenson
December 12, 2017

Are you on the start of your journey to publication? Authors’ names are their brands, and satisfied readers exercise brand loyalty. They shop for titles by author name, and when they come across a real find, they recommend it to friends. Those friends do the same, and the chain continues. But a book is more than a cover or jacket. It is the embodiment of… [Read More]

Filed Under: Audience platform, author name, best practices, domain registration, Webhosting
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