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author brand
Is Your Author Brand Trustworthy?
by, Jill Swenson
April 13, 2021

You may resist the idea that as an author you are a brand. It sounds so commercial, so corporate, so corny. But remember publishing is a business, and people buy books based on what they think about an author. Your brand becomes your reputation. “A brand is what other people say about you when you’re not in the room,” Jeff Bezos is credited with saying…. [Read More]

Filed Under: author brand, Margot Bloomstein, Trustworthy, Trustworthy: How Smart Brands Beat Cynicism and Bridge the Trust Gap
1 Comment
Guy Kawasaki Wants You to De-Wimp Your Author Brand
by, Claire Webber
February 2, 2013

If you are working towards publication and own an eReader, chances are there’s a copy of APE: Author Publisher Entrepreneur sitting on your Nook. It’s a manifesto on the art of self-promotion and marketing books aimed at the self-published author, but it’s making waves for wordsmiths of all publication inclination. Its author, Guy Kawasaki, wrote most of this bestselling eBook from a 5-by-5 closet of… [Read More]

Filed Under: author brand, book review, Marketing, marketing strategy, self-promotion, Social Media networks
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