• Welcome
  • Who We Are
  • What We Do
    • Book Coach
    • Book Proposal
    • Classes, Workshops & Retreats
    • Editorial Services
    • Literary Consultant
  • Why Work With Us
  • Contact
  • Blog
Engagement
How to fail or succeed in your social media strategy
by, Jill Swenson
November 8, 2013

The return on your investment of time and energy spent on building an audience platform depends largely on an author’s strategy. I’ve observed too many authors spinning their wheels with the challenges of the technology, losing sight of the objectives, and missing opportunities to learn more how to market their own books. Here are some tactics that lead to epic failures in social media strategies… [Read More]

Filed Under: broadcasting, Engagement, multi-to-multi-point communication, one to many, push-pull, strategy, tactics
No Comments
Ten tips for building an audience platform
by, Jill Swenson
September 14, 2013

Spend more time on writing and less on social media. There. I said it. I mean it. Facebook,Twitter, Pinterest, LinkedIn, and Google + can suck your precious time. I see many authors use these social media platforms like megaphones to shout out into the wilderness “Buy my book!” One author, who shall remain nameless to protect his guilt, spent four hours one evening spitting out such… [Read More]

Filed Under: Engagement, return on investment, Social Media, time management, tips
6 Comments
The Rules of (Facebook) Engagement
by, Claire Webber
November 20, 2012

When you first sign in to Facebook, your newsfeed automatically defaults to Top Stories – but how do these items get ranked? What makes your aunt’s status update rank higher than your soccer coach’s new car photos? And more importantly, how can you find yourself consistently ranked in the top stories? First off, take a deep breath, because you can’t control everything – if one… [Read More]

Filed Under: Edgerank, Engagement, Facebook, Liking, relationships
1 Comment
NEWSLETTER
RECENT ARTICLES
Bett Fitzpatrick: a writer with buoyancy
Apr 1, 2023   |   Jill Swenson
Writing Retreats to Inspire in 2023
Dec 20, 2022   |   Audrey Arnold
Keeping History Alive—an Interview with Bett Fitzpatrick
Nov 15, 2022   |   Audrey Arnold
Reading in Duluth
Oct 25, 2022   |   Jill Swenson
Fall Forecast
Sep 13, 2022   |   Jill Swenson
view more

ARCHIVES

Growing Good Ideas Into Great Books

CONTACT US

    LINKS

    • Blog
    • Contact
    • Welcome
    • What We Do
    • Who We Are
    • Why Work With Us

    TWITTER

    • Lurking? Who me?
    • The good stuff.... https://t.co/IxzBIsq5fT
    @swenbooks
    Copyright © Swenson Book Development - All Rights Reserved
    Privacy Policy