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push-pull
How to fail or succeed in your social media strategy
by, Jill Swenson
November 8, 2013

The return on your investment of time and energy spent on building an audience platform depends largely on an author’s strategy. I’ve observed too many authors spinning their wheels with the challenges of the technology, losing sight of the objectives, and missing opportunities to learn more how to market their own books. Here are some tactics that lead to epic failures in social media strategies… [Read More]

Filed Under: broadcasting, Engagement, multi-to-multi-point communication, one to many, push-pull, strategy, tactics
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