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Launching Martian Summer
by, Jill Swenson
May 1, 2011

Leave it to a creative director from one of the world’s biggest internet marketing companies to creatively call into question many of the old assumptions about book publishing. With his wacky sense of humor, Andrew Kessler opened a Book Store on Hudson Street in New York City to launch his new book, Martian Summer (Pegasus). It’s not a Books Store; it’s a Book Store. Just… [Read More]

Filed Under: Andrew Kessler, HUGE, internet marketing, Martian Summer, Open Road Media, Pegasus, video book trailer, viral
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Writer’s Rejoice!
by, Jill Swenson
February 8, 2011

News that AOL is buying the Huffington Post for $315 million is an indication that internet content actually matters. With 25 million users monthly, The Huffington Post is the brainchild of Arianna Huffington. She pulled readers to the Post with her branded content. It’s a new model for news and publishing. This business buyout follows the successful appointment of Tina Brown, former editor of Vanity Fair and the New Yorker,… [Read More]

Filed Under: AOL, Arianna Huffington, Authors, content, Daily Beast, freemium, Huffington Post, internet, New York Times, premium, story, The New Yorker, Tina Brown, Vanity Fair, viral
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