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What is an audience platform?
by, Jill Swenson
October 18, 2013
colors of summer in Brooktondale

Before the advent of Facebook, Twitter, or LinkedIn, an author only needed to demonstrate to agents, editors, and publishers that his or her book had a potential audience. Today, an author has to show customers waiting to buy the book when it is released. Book marketing in the digital era of transmedia is about pulling readers in to the author’s platform rather than pushing books… [Read More]

Filed Under: potential audience, social media metrics, target market
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