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Platform
Three legs to the publishing ladder
by, Jill Swenson
September 3, 2013

You’ve finished writing your manuscript and you’re ready to publish. Or at least you thought you were. Think again. Do you have a proposal and a platform? There’s no book without a manuscript. It’s a necessary, but not a sufficient condition for publishing today. No matter how good the manuscript, it’s only one of three legs on which to step up to publication. In fact,… [Read More]

Filed Under: audience, book manuscript, Platform, print runs, publication
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Identify your readers, dear writer
by, Jill Swenson
July 21, 2012

When you write a query letter and book proposal to an agent or acquisitions editor, there are certain things they want to know before considering your manuscript. They want to hear about you and your book, but what they really care about is the audience. What audience is your book intended for? Describe your readers in demographic detail. Where do your readers live? Work? Learn?… [Read More]

Filed Under: audience, Facebook, LinkedIn, Marketing, Platform, Readers, social media metrics, Twitter
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Social Media for Authors: Baby Step 7
by, Jill Swenson
January 7, 2012

Are you ready to pick a WordPress theme for your new website and blog? If you’ve been following our Saturday social media for authors blog series and completed the first six “baby steps”, you already have a domain name, webhost, and content management system ready to go. Hopefully you’ve found time over the holidays to do a bit of window shopping and figured out how… [Read More]

Filed Under: 2012 workshop, Atahualpa, Buffalo Street Books, choosing themes, Coraline, Delicate, free WordPress themes, Graphene, Magazine Theme, Matisse, Platform, plugins, Social Media Strategies for Authors, Twenty Eleven theme, website design, widgets, WordPress.org
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So if I have to blog, where do I start?
by, Jill Swenson
February 12, 2011

Authors are expected to have their own blogs today. Not just after the book comes out, but before. Publishers look at the visitor statistics to your blog as the potential market for your book. So before you send in that brilliant book proposal, build a platform for your publication. If you have never done any blogging before, the place to start is with reading and… [Read More]

Filed Under: Best Blogs for Writers to Follow, blogging, My Name is Not Bob, Platform, Publishers, Robert Brewer, Writer's Digest
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