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blurbs
Blurbs and asking for endorsements
by, Jill Swenson
January 12, 2016

It is the author’s responsibility to seek endorsements for their books and publishers expect you to get them. Blurbs – often only a few words or phrase of praise from a high profile author, celebrity, or expert  –  appear on a book’s cover or dust jacket flaps. Blurbs are also used in query letters to agents, on tip sheets to booksellers, in marketing materials and… [Read More]

Filed Under: blurbs, book marketing, Charlie Rose, Ellen DeGeneres, Endorsements, Malcolm Gladwell, Oprah, Terry Gross
1 Comment
The Importance of Reading Comparable Works
by, Jill Swenson
October 20, 2015

Agents and publishers in their submission guidelines often ask for a list of comparable titles. By identifying these books, they can estimate the size of the print run and a P&L (profit-and-loss statement). Identifying the current books on the market which serve the needs of your readers helps you with the business of being an author and your bottom-line, too. The comparative title analysis identifies the authors… [Read More]

Filed Under: Acknowledgements, blurbs, Comparative title analysis, Endorsements, Story Circle Book Reviews
2 Comments
Blurbs for your book
by, Jill Swenson
March 28, 2014

It is the author’s responsibility to seek endorsements for their books and publishers expect you to get them. Blurbs – often only a few words from an endorsement from a high profile author, celebrity or expert  –  appear on a book’s cover or dust jacket flaps. Blurbs are used in letters to solicit book reviews, on tip sheets to booksellers, in marketing materials and press… [Read More]

Filed Under: advance review copies, blurbs, celebrities, Endorsements, experts, opinion leaders, public figures, reviews
4 Comments
About Your Book: What an agent or publisher wants to know
by, Jill Swenson
July 24, 2012

Before you send out your query or a book proposal, take a second look. Have you answered these questions? What is the “genre” of the book? (humor, history, memoir, travel, how-to, etc) What is the main subject of your book? (what subject headings would a library give your book?) What topics will be covered? (what keywords could describe your book?) Describe your approach to the… [Read More]

Filed Under: blurbs, book proposal, bookstores, genre, query, Subject headings
1 Comment
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