The Importance of Independent Bookstores
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July 23, 2019

When thinking about your local bookstore, what comes to mind? Is it a familiar friendly face greeting you as you walk in? Is it a sense of comfort and calm? There is a simple magic to independent bookstores, and they’re a refuge for many in the neighborhoods they serve, playing an important role in benefitting the community. Local independent bookstores are vital pillars in the… [Read More]

UntitledTown 2019 Has Something for YOU!
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April 16, 2019

Spring is arriving, and that means Green Bay’s annual UntitledTown Book and Author Festival, now in its third year, is just around the corner. Sporting 100+ free literary events in downtown Green Bay, including readings, discussions, panels, workshops, and other events of interest to writers and readers, UntitledTown celebrates “all aspects of book culture.” With events for people of all ages, interests, and walks of… [Read More]

Instagram, Book Reviews, and You – by Elizabeth Rynecki
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January 22, 2019

Social media gives us new ways to connect with others and pursue our interests, which can include following our favorite authors, publishers, and bookstores. While it may seem an unlikely place, Instagram is one of these platforms with a rather large book-loving community. Recently, I became the new admin behind the Swenson Book Development Instagram account, but of course, there are many others in the… [Read More]

Cooking and Baking with Your Local Library
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January 8, 2019

It’s the season of New Year’s resolutions, and as the temperatures drop, what better season is there for spending time in the kitchen honing your cooking and baking skills? Whether you’re sharpening your skills for fun or as part of your career, a valuable resource available to you in your culinary endeavors is your local library. Of course, the first thing that comes to mind… [Read More]

Happy Holidays
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December 21, 2018

Happy Holidays from Swenson Book Development LLC. It’s been a wonderful year in new releases! Our next newsletter and blog will go out on New Year’s Day! Sign-up for our monthly newsletter of insider info and our bi-weekly blog about the business of being an author and the writing life. Here’s to more great books in 2019. Merry reading and happy writing.      … [Read More]

Book Festivals
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August 7, 2018

Around the country there are a variety of book festivals which bring authors and readers together. Book festivals are different than literary festivals which are intended for writers instead of readers. They are opportunities for authors to promote and market their book directly to their audience. Readers find them celebrations of their favorite books and authors with readings, signings, presentations, special events, and performances. While… [Read More]

Get Ready for UntitledTown 2018
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March 27, 2018

As the chilly air of winter continues to give way to spring sunshine, readers and writers from far and wide are gearing up for UntitledTown Book and Author Festival in Green Bay this April. A celebration of reading, writing, and the literary arts in general, the Festival occurs over the course of four days from April 19-22, and it has something for everyone, featuring “120… [Read More]

Fox Cities Reads 2018 Ruta Sepetys, Salt to the Sea
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February 20, 2018

It is a privilege to serve on the board of the Fox Cities Book Festival and it is with great excitement I can share the news about the 2018 selection for the Fox Cities Reads. Each year one book brings together the communities of the Fox Cities. This year that one book is Salt to the Sea by Ruta Sepetys. In 1945, World War II… [Read More]

What to Read or Give This Holiday Season
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December 5, 2017

Looking for something to read or gift this holiday season? Here are my book recommendations for the best of 2017. None of these titles are written by my clients. Each one of these books is something I’ve enjoyed as a reader during the last year and give you my best word-of-mouth recommendation. I read four or five books a month for pleasure and these are… [Read More]

20 Ways to Help an Author
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October 31, 2017

Whether you are a reader, aspiring author, or working on your next book, there are things YOU can do which make an enormous difference in the life of an author. The reason authors write a book is to connect with readers and the best rewards come from readers who let an author know their book had an impact. Most readers don’t know how important their… [Read More]