The Soul’s Twins: A Book Giveaway
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February 9, 2021

Valentine’s Day is coming up and we’re giving away one free copy of The Soul’s Twins: Emancipate Your Feminine and Masculine Archetypes to one lucky reader. Author of Healing the Sacred Divide, Dream Theatres of the Soul and The Bridge to Wholeness: A Feminine Alternative to the Hero Myth, Jean Benedict Raffa offers a self-guided journey to spiritual maturity in her latest book, The Soul’s… [Read More]

20 Ways to Help Authors in 2021
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January 12, 2021

Pre-order. You might be surprised to learn that pre-ordering a book is critical to the launch of a book. Publishers may make decisions about how much marketing support to provide a new release based on the volume of pre-orders. Some even determine the size of a first print run using those numbers. If a book has strong pre-order sales, reviewers are more likely to review it,… [Read More]

Webtoon – Innovation in the World of Comics
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March 24, 2020

You may think of comics as panels in a newspaper or as physical serialized issues featuring superheroes, but today, a new trend has taken hold in the form of Webtoons. While the concept of online comics is not a new thing, one comic app in particular is transforming the way readers consume this content. Launched in South Korea in 2004, LINE Webtoon features full-color comics… [Read More]

Indies Over Amazon
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December 10, 2019

As gift-giving season draws closer, publishers look to retailers to stock up for the holidays, but this season, one of the largest retailers, Amazon, decided to drastically cut book orders to publishers. The cuts are due to space issues in Amazon’s warehouses as they make room for “bigger-ticket items for Black Friday and Cyber Monday,” Publisher’s Weekly suggests. This choice to cut orders has a… [Read More]

Thrills and Chills
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November 26, 2019

Know someone who loves a suspenseful page-turner? From fast-paced action to stories that will make the hair on the back of your neck stand up, thrillers can encompass a wide variety of subjects, themes, and plotlines. With book buying season upon us, these selections are sure to make great gifts for the thriller lover in your life. Recursion by Blake Crouch From the best-selling author… [Read More]

A New Chapter – Reader’s Loft Closing, Lion’s Mouth Opening
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September 10, 2019

For 26 years, the Reader’s Loft bookstore in Green Bay has served the community, but on August 31, the store closed its doors. This comes following store owner Virginia Kress’s announcement of her retirement on the Reader’s Loft website and Facebook page. “These past 26 years have brought so much joy I don’t even know how to properly express it,” she writes, “Not just the… [Read More]

The Importance of Independent Bookstores
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July 23, 2019

When thinking about your local bookstore, what comes to mind? Is it a familiar friendly face greeting you as you walk in? Is it a sense of comfort and calm? There is a simple magic to independent bookstores, and they’re a refuge for many in the neighborhoods they serve, playing an important role in benefitting the community. Local independent bookstores are vital pillars in the… [Read More]

UntitledTown 2019 Has Something for YOU!
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April 16, 2019

Spring is arriving, and that means Green Bay’s annual UntitledTown Book and Author Festival, now in its third year, is just around the corner. Sporting 100+ free literary events in downtown Green Bay, including readings, discussions, panels, workshops, and other events of interest to writers and readers, UntitledTown celebrates “all aspects of book culture.” With events for people of all ages, interests, and walks of… [Read More]

Instagram, Book Reviews, and You – by Elizabeth Rynecki
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January 22, 2019

Social media gives us new ways to connect with others and pursue our interests, which can include following our favorite authors, publishers, and bookstores. While it may seem an unlikely place, Instagram is one of these platforms with a rather large book-loving community. Recently, I became the new admin behind the Swenson Book Development Instagram account, but of course, there are many others in the… [Read More]

Cooking and Baking with Your Local Library
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January 8, 2019

It’s the season of New Year’s resolutions, and as the temperatures drop, what better season is there for spending time in the kitchen honing your cooking and baking skills? Whether you’re sharpening your skills for fun or as part of your career, a valuable resource available to you in your culinary endeavors is your local library. Of course, the first thing that comes to mind… [Read More]