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Month: February 2012
Spring memoirs: Slices of small farm life
by, Jill Swenson
February 28, 2012

While some folks like to read about the lives of celebrities, athletes, and politicians, and how they put their pants on just like you and me. I don’t. Apparently I am not alone. The new trend in small farm memoirs began in earnest when Storey Publishing, known for its how-to guidebooks for small animal farmers, released its first memoir in 2008. Jenna Woginrich began as… [Read More]

Filed Under: Goat Song, Growing a Farmer, Small farm memoirs, The Dirty Life, We Took to the Woods
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Social Media are marketing research tools for authors
by, Jill Swenson
February 25, 2012

Too often I hear an author say their social media efforts will come after the book is out. Too late. Authors, especially if they are working on their first book, need an audience platform built before they can interest an agent or an acquisition editor in their book concept. If you are a talk show host, national sports figure, political candidate, or star on stage or… [Read More]

Filed Under: Audience platform, GoodReads, LibraryThing, marketing strategy, social media metrics
1 Comment
Visual Storytelling: from film to books and the possibilities in between
by, Danielle Sherwood
February 21, 2012

Last month, I reviewed a graphic novel/interactive documentary called KENK: A Graphic Portrait. This journalistic comic was the first release for Toronto-based multimedia production and publishing company Pop Sandbox, and it was met with a hoard of accolades and reviews within its first three months of release. I was lucky enough to snag an interview with Alex Jansen, the owner and operator of Pop Sandbox,… [Read More]

Filed Under: apps, documentary, e-books, Eastgate, graphic novels and comic books, Home Entertainment and Distribution, hypertext fiction, interactive documentary, Kenk: A graphic portrait, Mongrel Media, narrative experience, National Film Board (CAN), Pop Sandbox Productions and Publishing, Sparrow Song, surviving suicide, The Next Day, Toronto Film Festival, visual storytelling
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Why all the interest in Pinterest?
by, Danielle Sherwood
February 17, 2012

What’s the buzz about? It’s just another social network and another way to waste time on the Internet, right? Not quite. A few weeks ago, GalleyCat shared a post on how writers can use Pinterest. Then they followed up last week by collecting several fun reader-themed boards, proving the speed of the network’s growth as publishers like Vintage Scholastic and Chronicle Books hop on board and… [Read More]

Filed Under: blogger, brand recognition and loyalty, company pinboards, innovation and creativity, interview, Mitch Joel, pinboards, pinning, Pinterest, Regency writer, sharing visual content, Social Media networks, Twitter, writing tools
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The Man in the Empty Boat by Mark Salzman
by, Lindsay Debach
February 14, 2012

If a man in a boat is crossing a river and an empty boat drifts along and bumps into his, he won’t get angry. But if there is someone in the other boat, then the man will shout out directions to move. …If a man could make himself empty, and pass like that through the world, then who could harm him? Mark Salzman’s ebook The… [Read More]

Filed Under: book reveiws, Buddism, Mark Salzman, memoir, Taosim
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Developing a Marketing Strategy for your book proposal
by, Jill Swenson
February 11, 2012

If you have a have a nonfiction book project or a completed fiction manuscript and you want to publish it traditionally, you need a book proposal. To get a publisher’s interest, you need to provide information about your book, your audience, and yourself. Though introduced by a query letter, the book proposal explains the nuts and bolts of your book: number of chapters and their… [Read More]

Filed Under: agents, marketing strategy, non-fiction book proposal, Publishers
1 Comment
Review: Marriage Rules by Harriet Lerner
by, Ruth Goldhor Chlebowski
February 7, 2012

I begin with two confessional caveats. One, Harriet Goldhor Lerner is my second cousin; we communicate by email, but have never met. Two, I am not Marriage Rules’ (Penguin, 2012) target audience even though my husband of 16 years and I have been in marriage counseling for two years. In 1985, Harriet (she’s family, I can call her by her first name) took the world of… [Read More]

Filed Under: counseling, couples, Dance of Anger, feminist psychology, Harriet Goldhor Lerner, Harriet Lerner, marriage, Marriage Rules, psychology, relationships, therapy
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Writing Your Non-Fiction Book Proposal: A Workshop next weekend
by, Jill Swenson
February 4, 2012

Agents talk. Editors talk. Publishing is a small world and your book proposal only gets one shot at success. Learn which mistakes to avoid while preparing a winning proposal that will command a contract from an agent or publisher. Last November, Swenson Book Development, LLC offered a workshop outlining what to include in a book proposal. This February, we continue the adventure with an intensive,… [Read More]

Filed Under: agents, book proposal, Buffalo Street Books, Competitive Title Analysis, editors, marketing strategy, Non-Fiction, Publishers, Workshop
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