“Attendance at BookExpo America last week, including BlogWorld, was 23,067. Excluding BlogWorld, whose participants were not included in last year’s attendance figures, attendance was 21,664, down just 255, or 1.2%, from 21,919 in 2010. BEA emphasized that this year’s slightly lower number reflected higher standards: the show “strategically vetted more attendee groups to improve the quality of those participating in BEA.” One resulting major change:… [Read More]
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Leave it to a creative director from one of the world’s biggest internet marketing companies to creatively call into question many of the old assumptions about book publishing. With his wacky sense of humor, Andrew Kessler opened a Book Store on Hudson Street in New York City to launch his new book, Martian Summer (Pegasus). It’s not a Books Store; it’s a Book Store. Just… [Read More]
Filed Under: Andrew Kessler, HUGE, internet marketing, Martian Summer, Open Road Media, Pegasus, video book trailer, viral



