Margot Bloomstein launched new book, Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (Page Two), last week and there’s never been such a timely title for our troubled times. Cynicism has grown to gargantuan proportions in the past few years and too many people believe you can’t trust anyone or anything anymore. Brands — retail companies like Old Navy, tech firms… [Read More]
When you send an email to query an agent or publisher, or to pitch a podcast or book review, do you sometimes wonder whether your message disappeared into cyberspace because you did not receive a response? Did it end up in a spam folder? Is no response a “no”? Could your email address be the problem? If you’re using an account from AOL, Yahoo, or… [Read More]
Valentine’s Day is coming up and we’re giving away one free copy of The Soul’s Twins: Emancipate Your Feminine and Masculine Archetypes to one lucky reader. Author of Healing the Sacred Divide, Dream Theatres of the Soul and The Bridge to Wholeness: A Feminine Alternative to the Hero Myth, Jean Benedict Raffa offers a self-guided journey to spiritual maturity in her latest book, The Soul’s… [Read More]
Pre-order. You might be surprised to learn that pre-ordering a book is critical to the launch of a book. Publishers may make decisions about how much marketing support to provide a new release based on the volume of pre-orders. Some even determine the size of a first print run using those numbers. If a book has strong pre-order sales, reviewers are more likely to review it,… [Read More]
Chattip Yang is a junior at Appleton High School West who offers her review here of this New York Times Notable Book of 2020. Jeffrey Selingo’s new book, Who Gets In and Why: A Year Inside College Admissions, has important information about how to get into college. As a junior in high school I thought I should be preparing to take the SAT/ACT but I learned the tests… [Read More]