When thinking about your local bookstore, what comes to mind? Is it a familiar friendly face greeting you as you walk in? Is it a sense of comfort and calm? There is a simple magic to independent bookstores, and they’re a refuge for many in the neighborhoods they serve, playing an important role in benefitting the community. Local independent bookstores are vital pillars in the community. Writer’s Digest states that unlike big chain stores, “Independent bookstores directly serve the community and the individual. Their contributions are invaluable… Independent bookstores support core values of community, creativity, convening, civility, and contact.” They provide a place to connect with like-minded individuals and to feel recognized in a world where we often feel like just another face in the crowd, a safe haven of comfort in our ever more fast-paced world. Booksellers at indie bookstores focus on personalized service for each individual and fostering longstanding relationships with people in the community. The Reader’s Loft, an independent bookstore in Green Bay, Wisconsin, has a mission statement that says, “Our goal at the Reader’s Loft is to create an atmosphere where people can come together to browse the shelves in search of something not yet known, to meet in our gathering space to discuss the latest book club pick, to hear poetry performed by our area’s fellowship of poets, or to meet a favorite author. We invite you to get lost in the stacks, to connect, and to grow.” Thomas A. Lyons Fine Books in Neenah,…

Whether you are an aspiring author or on your sixth or seventh book, professional development comes with the territory. The business of being an author can be overwhelming for many people who don’t have the background. How can you best prepare for today’s marketplace? I’ve worked with writers on their craft for decades and these are the secrets to the success of their writing and publishing efforts. Read. I mean read a lot. Obsessively. Read deeply in your genre. Read broadly beyond your comfort zone. Read for craft. Read for fun. Patronize your local public library. Volunteer. Get to know your reference librarian. Attend events and participate in programs there. Shop at your local brick and mortar bookstore. Befriend the bookseller and encourage others to frequent the store. Give books as gifts. Attend author events and buy a copy for the author to sign. Join a book club. Reading titles you might not otherwise is good practice. You refine your sense of what you like and learn what other readers like, or don’t, and why. Take a class or writing workshop. Continuing professional development is always encouraged. No matter how many books you’ve got under your belt, you continue to grow your writing talents. Join a writer’s group. Meeting with other writers who commit to improve their work has many benefits. Not the least of which is the support and accountability you provide to one another. Read your work-in-progress or poetry to an audience. Or tell your story at a…

Anyone who enjoys the painstakingly difficult process of writing probably has a love for words, which inspires their masochistic writer’s journey. Those who understand the slight intricacies of words and the importance of sentence structure choose their statements wisely, editing, re-editing, and editing again. This process is multiplied twofold for a writer who speaks more than one language, carrying with them the difficulty of creating their desired outcome while thinking in two (or more) languages. In my studies, I trade off writing in French and English. I’m not claiming to be bilingual by any means, but I understand the difficulty of translation. For example, I came to understand that “poser un lapin” does not mean “to pose a rabbit” in direct translation, but is a colloquial expression for standing someone up on a date. My time studying both English and French has provided me with invaluable knowledge about the process of writing, mainly two distinct aspects: the difficulty of exact translation and the desire to sound like a local. One of Swenson Book Development’s clients, Carolyn Porter, stumbled upon several French letters and set off on a quest to understand their meaning. Despite her fervor and passion for these letters, she did not speak French and hired a translator. This translator, Louise, was essential in Carolyn’s journey to learn about the life of Marcel, his obligatory service in Germany during the occupation, and his relationship with his family. Carolyn sought out a native speaker to overcome the dissonance of direct…