Social media marketing of books is an extension of the tried and true method of word-of-mouth advertising. Reviews and personal recommendations have historically played a more fundamental role in a reader’s decision of what book to read than traditional advertising. Today friends and family share what they are reading on Facebook, GoodReads, Twitter. What technology… Continue Reading
If you aren’t already receiving email updates from the Swenson Book Development, LLC blog, we’d like to invite you to subscribe using the form on the sidebar. If you are already receiving updates in your inbox, we highly suggest switching to our new format! Swenson Book Development has switched to Mailchimp as our official email… Continue Reading
Not content to let Amazon’s Kindle Direct Publishing be the powerhouse of the self-publishing world, Nook Media (a subsidiary of Barnes & Noble) is rolling out Nook Press, its own self-publishing platform for eBooks. What completely sets Nook Press apart from Kindle Direct Publishing is the integrated feature of composing, editing and formatting your book… Continue Reading
Although not all WordPress templates support profile images in the comments, when a profile image is allowed, wouldn’t you rather have another chance to show off your online identity’s ‘look’? Putting a face to your brand helps an author reach readers. To see if you have an associated image, log-in to your WP dashboard and… Continue Reading
Writing is primarily a solitary activity. But, as Stephen King wrote in On Writing, “Write with the door closed, rewrite with the door open”. At some point you will share your work with someone for editing – and that’s where the art of writing gets technologically tricky. Microsoft Word has a well-documented compatibility issue between… Continue Reading
