Social media marketing of books is an extension of the tried and true method of word-of-mouth advertising. Reviews and personal recommendations have historically played a more fundamental role in a reader’s decision of what book to read than traditional advertising. Today friends and family share what they are reading on Facebook, GoodReads, Twitter. What technology… Continue Reading
Your Facebook timeline is about to look different for spring 2013 – changes to profile pages are happening now, so don’t be suprised if next time you log in you see something a little different! The updated timeline layout banishes seperate boxes for friends, maps, photos and applications and replaces them with text tabs. The… Continue Reading
Some professional writers have a Facebook Page. Others use Twitter or Tumblr. Many non-fiction authors have a profile on LinkedIn. But every author needs a website under their own domain name. “Why, oh why, must I also build a website and blog, too?” I often get this question from clients who seek publication of their… Continue Reading
It is both an honor and a privilege to be the featured Business of the Month at Alternatives Federal Credit Union. Alternatives (AFCU) is a regional Community Development Financial Institution. This isn’t your ordinary credit union. Member-owned, locally controlled and self-supporting, AFCU works to meet the financial needs of the members of the community. They believe… Continue Reading
Now is a good time to update your biographical profile. January starts a new year and every author needs a short (i.e., 250-500 words) description of themselves in addition to a good head shot. The Bio is a big part of an author’s brand. Your book is the product, but you are the brand. And… Continue Reading
